Dean le Pere

Archive for the ‘Technology’ Category

News Source Poll

In News, Technology on April 20, 2010 at 12:27


Old Media is Dead, long live New Media

In life, RSS Feeds, Technology, Twitter on April 20, 2010 at 07:20

[tweetmeme source=”deanlepere” only_single=false]TV News

Last night I sat down to watch the news on TV at 19:00, because I was really interested to see if the SAMWU strike was over, and guess what. I already knew all the news they were telling. And I knew it already because of the internet.

Now I know this may not be very noteworthy for most people. Because with the internet we are able see and read the news ourselves at any time of the day or night. No longer do we need to wait for 19:00 in the evening to watch the news on TV. No longer do we need to tune into out favorite radio station every 30 or so minutes to hear the news. Nope, we just have open up a web browser and visit a news website site and there we have the latest and most up to date news available to us.
Now I have had access to the internet for years, but only yesterday did I realize that I no longer need to watch the news at 19:00 to see what’s going on around me. Why is this?

Well two things actually made this possible:
1)      Twitter, and
2)      RSS Feeds

1)      With Twitter I follow people with like interests to me, and they often post links to new articles about topics that I am interested in. This allows me to read the news as it happens and often in one day there are updates to that one story. So I am able to follow that story’s progress and engage in twitter conversations around that topic. This then give me more than the news but allows me to grow as a person as I engage with other folks about what’s happening around us.

2)      With RSS Feeds I am able to see new posts to websites and blogs and so am always aware of new things that are happening. It saves me from having to always go to a particular site to see if they have anything new posted.News OnlineAnd these two tools I have only started using for 1 week now. In that week I have posted 100 tweets, started following 112 people and have 47 followers. I love information and we are living in the information age guys. So if you have not yet caught on to the information age, best you catch a wake up and get on board lest you get left behind.

You can follow me on Twitter by clicking on my follow me link to the right.

What do you think, do we still need old media or has new media taken over?

Sure you can beat my price, but can you beat my CRM?

In Software, Technology on January 30, 2009 at 16:03

Every company has competition. Every company tries to differentiate themselves against other companies so that they can some form of edge over their competitors; whether it is a lower price, better support, a better product, etc.

And although winning customers is very important, retaining them as customers is even more important. But then why do companies often neglect this important aspect of business. Remember you can have no better sales person on your team than a happy customer telling others about your fantastic product or service. So you need to invest in some form of a Customer Relationship Management (CRM) strategy. Because if you don’t you will get an unhappy customer. And having an unhappy customer is not what you want. They can cause a lot of damage to your reputation and could be the cause of the downfall of your business.

Well, then what is CRM? CRM is a strategy, CRM is a business process, and CRM is a mentality that needs to permeate your whole business. Selling is only one aspect of a CRM strategy. As is customer service. CRM should be viewed as a journey where you gather information about your prospect or customer along the way, but your final and ultimate destination is a loyal and satisfied customer. Remember that someone will always come along and offer the same service or product at a lower price. And if price was all you had going for you then your business will definitely not stand the test of time. You need to build relationships with your customers. You need to build customer loyalty. And this loyalty must not be built with your sales representative, but with your company as a whole. Because let’s face it, sales people come and go.

CRM 2.0 is still CRM

In Software, Technology on November 27, 2008 at 16:11

After the countless failed CRM projects back in the early 1990’s CRM became a very unpopular subject. Instead of CRM helping companies retain customers it ended up being a costly undertaking that did not produce measurable results. Everyone blamed the CRM software for this and lots of CRM software companies vanished overnight.
But CRM has made a comeback. Some have tried to call it a different name to distinguish between the old failed CRM projects and the current more successful implementations. But “What’s in a name? that which we call a rose By any other name would smell as sweet” and the same applies to CRM. We cannot blame the CRM software for the failed implementations. But rather the blame rests squarely on the shoulders on the companies that tried to implement CRM. CRM software without a CRM strategy is the same as being on a boat without a rudder. You need to have a CRM strategy and buy in from management for any CRM software to have the slightest benefit.
We should stop concerning ourselves with what CRM stands for (Customer Relationship Management), but rather view it as a tool to increase customer service, customer loyalty, employee productivity, and a means of reducing duplication of effort and input. If the reduction of duplicate work is accomplished both your customer and your staff benefit. And happy staff, means happy customers, means increased revenue, means happy managers.
So lets stop getting bogged down by terminology but lets rather get down to making the customer happy. And you do this by treating the customer like your wife. As David Ogilvy said “the consumer is not a moron, she is your wife.” Treating the customer as your spouse means remembering things, doing things not because there is an immediate benefit to you but always being willing to give. And before you know it you will be getting orders without having to chase the customer for their signature. You will get referrals, and you will gain customers for life.